Patchworks Studio is a copywriting & design studio that exists to help individuals & personality-driven brands connect & communicate with their audiences. It was founded by a weirdo. Let’s make something you love.
(the weirdo)
I’m Carter Hogan, & Patchworks is my brain child.
What began as an idea scribbled on a Post-It my cat chewed up in 2020 has evolved into a values system, a passion, & my favorite way of bringing people together to make things that matter. Like a good quilt, success doesn't just depend on the product you’re selling: it's the patchwork of people, stories, & labor that really makes an impact. I’m ready to partner with you to transform the pieces of your brand into a cohesive vision that honors your patchwork.
About me
📍Austin, Texas
🌈 Trans nonbinary, they/he pronouns
🪕 I play queergrass at honky tonks all over the United States
✏️ My first book of fiction got published this year — & I have another one on the way!
🍅 Failing at gardening is my favorite way to pass the time
FYI: Some of the work I’ve published is under my birth name, Bridget, and some clients only know me under that name. What can I say? Being trans is always a rodeo! My name now is Carter and if you didn’t know that about me, now you do! Nice to re-meet you! <3
EVP development, writing copy for a brand new Careers site that led to a 99% uplift in time on site & page views in the first 3 weeks of its launch & a 30% decrease in bounce rate, successful social media talent campaigns, internal DEI campaigns, kickstarting a Recruitment newsletter, building a culture blog from scratch that continues to garner 1,000s of views a week and consistently pulls 50%+ read ratios... you name it, I did it for Miro.
Some of the brands I’ve partnered with:
With the launch of Patreon's new Creator Hub, I interviewed and constructed long-form blog articles to provide Patreon creators with the support they need and the community connections they deserve, while also building external awareness of the program.
In 2023, Donors Choose launched their ColorPop Books initiative to bring diverse stories that foster a colorful world of belonging to mirror-seeking parents and their children. My sole responsibility has been helping them develop a brand voice, spanning everything from email journeys to UX copy to blog writing.
I elevated custom curriculum training offerings for some of Box's largest and most strategic customers in global deployments of 100K+ users. By pairing in-depth persona work with multi-channel training curricula, I also co-led a redesign of Box's public-facing async trainings that led to an increase in YOY profit margins and spearheaded an overhaul of Box Education’s overall L&D strategy. Bonus: I wrote some killer energetic video learning script templates and onboarding materials that are still being used org-wide.
This queer/trans-owned 3D printed home décor studio and I collaborated in lockstep to design a logo, brand kit, web presence, and ad campaign copy that would connect with design freaks and queer audiences alike and bring beautiful design to everyone. Their work has since been featured on Architectural Digest, Jezebel, Them, Etsy, and HBO.
In addition to brand identity for businesses and non-profits, I’ve been at the helm developing my own brand identities for my creative pursuits as a fiction writer and a folk musician. I write all my own web copy (including bios, newsletter campaigns, social media content, TikTok scripts, Spotify summaries, liner notes, press kits, etc), design assets and show posters, make my own merch, book my own shows (which means writing gig riders, advances, media pitches, etc)… I do it all, and have been helping other artists beef up their copy for years. Let me help your artist brand identity get the attention it deserves, so you can focus on what matters: making your art!
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"Elevated our custom curriculum training offerings, understood the unique needs of each learner person, creatively designed multi-channel curricula that was both engaging and impactful, and to top it off, they're one of the liveliest and most engaging educators that I have managed."
Alex Reynolds - Box, Consulting Practice Manager
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"I love everything Bridget does! They know how to create stories that bring out the characters and inspire readers. They have given a new lease on life to our corporate blogs. Huge experience!"
Sergey Shabalin - Miro, Talent Brand Lead
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"Thank you for your work bringing these stories to life - you really beautifully understood what it means to build community with and for Patreon creators."
Emily Lakin - Patreon, Head of Creator Community
Featured work
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Our favorite books by Latinx creators
In honor of Latinx Heritage Month, the ColorPop Books team and I put together a list of our favorite representative kids' books by Latinx authors and illustrators to inspire the ColorPop community, both during Latinx Heritage Month and beyond.
Part of the ColorPop Books blog series, a Donors Choose initiative.
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Meet A. Club, accountability groups hosted by creators for creators
This piece spotlights A. Clubs, or “accountability” clubs: a place for Patreon creators to come together, support each other, and learn from one another. I interviewed creators as well as Patreon’s Head of Creator Community, Emily Lakin.
Part of the Creator Hub series for Patreon’s new support program for creators.
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Small details, huge impact: Top 10 takeaways from Black Futures Month at Miro
For Black History Month 2022, I partnered with Miro’s Black Excellence Employee Resource Group to write an events recap that highlighted all the ERG’s hard work.
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How Miro avoids bias in the hiring process
Partnering with Miro Business Recruiter, Zanina Katira, we co-wrote an article on how the Miro Recruitment team takes on a structured process to combat unconscious biases and make sure candidates get the fairest chance possible.
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5 ways you can support your grieving child
Knowing how to talk to your child about death or grief can feel like an insurmountable challenge, so the ColorPop Books team and I did our homework to put together a list of 5 ways to help children process grief, even as you yourself may be grieving.
Part of the ColorPop Books blog series, a Donors Choose initiative.
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Understanding Miro's equity scheme
Partnering with Miro’s Head of Recruiting, Ben Craig, we co-wrote an article outlining the in’s and out’s of Miro’s equity scheme in an effort to make this benefit more transparent for new and existing employees.
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After making 100 original songs, an indie musician reflects on her top lessons
To celebrate a huge milestone in Megan Slankard’s music career as a Patreon creator, I sat down with her to talk about everything she’s learned and what’s coming next.
Part of the Creator Hub series for Patreon’s new support program for creators.
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My journey to Miro: Akgush Meredova, Global Diversity & Inclusion Lead
In anticipation of Miro’s forthcoming new D&I statement, I sat down with new hire Akgush Meredova, Miro’s Global Diversity & Inclusion Lead, on what she’d learned in her first four months at Miro and where she plans to take Miro when it comes to D&I.
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How to talk compensation: A Miro tech recruiter shares her perspective
Miro tech recruiter Sam Lisik and I worked together closely to write a long-form article on one of the trickiest parts of the hiring process for potential candidates.
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Book Talk: How the characters in books matter to our kids
Partnering with the ColorPop Books team, I created a recurring blog series called Book Talk that goes behind-the-scenes into a child’s reading development journey. This first piece explores the “why’s” behind the importance of representative children’s books.
Part of the ColorPop Books blog series, a Donors Choose initiative.
